WEHI’s new advertising campaign shines a spotlight on amazing people – our scientists, our supporters and those whose lives we change through our research and discovery.

The campaign showcases the impact of WEHI’s commitment to collaboration and long-term discovery.

A suite of videos under the theme of “Say Hi to WEHI” features a diverse range of WEHI researchers, donors, patients and carers sharing their stories.

From the pioneers behind life-saving breakthroughs in cancer treatment to the talented young scientists standing on the shoulders of our research giants – their inspiring stories show how WEHI brings together the brightest minds to collaborate, innovate and shine a light on some of our biggest health challenges.

In their conversation, researchers Associate Professor Misty Jenkins and Associate Professor Shalin Naik imagine the possibilities if we invested in our scientists in the same way that we nurture, support and invest in our greatest sporting heroes.

“You may not be able to watch scientists on television ... but what you’re going to get out of it in five, 10, 20 years from now is a whole raft hings that are going to change the way you live,” Associate Professor Naik says.

“If we could treat our scientists, and especially our younger scientists, like the sports stars they deserve to be and fund them appropriately there is no limit to what Australian science can do.”

Collaboration and commitment

WEHI has more than 1300 staff and students making fundamental discoveries to advance treatments for cancer, infectious and immune diseases, developmental disorders and age-related conditions, helping people live healthier for longer.

Director Professor Doug Hilton said accelerating the impact of medical research required deep collaboration and commitment.

“What we achieve at WEHI is always a collaborative effort – within our labs, with other research institutes and universities, hospitals and industry, and with the support of long-term partnerships with donors, consumers and government,” Professor Hilton said.

“Through this campaign, we are inviting the community to meet our researchers and hear their exciting, surprising and moving stories.”